We are super excited about our new website and hope you like it too. It has a different look than our old site which we still love, but it was time for a change. (Insert screen shot of old site)
Actually we felt forced into making some changes due to the challenges of being a small retailer in today's world. For many years we used a small company’s shopping cart server to manage the orders placed on our site. Several months ago and without any notice to us, the cart server was acquired by a company owned by Capital One. Capital One is not a small company and the cart function that they provided to us is cumbersome and complicated. They also, big surprise, raised the prices for our online credit card processing. In addition, we needed a better way to manage our site so that we could list new products faster and keep our inventory current by showing you exactly what we have in stock at any given moment, something we've been unable to do before now.
We also decided to take a hard look at the products we offered and although we have always been a full-service birding store offering a large line of feeders, birdbaths, birding books and other birding basics, we found that we hardly ever sold any. We attribute this to competition from large online retailers like Amazon. So, we have decided to become a true “boutique” and our focus will be to offer beautiful bird-themed goods, jewelry, home decor, art and more. We do have a good stock of feeders, accessories and books left over and we will put those on our sale page. Check that page out often as we will list more and more in the coming days. Also, in future newsletters, we’ll keep you informed about new feeders, etc. on the market.
So, for the past three months, we have been hard at work on the new site and are quite proud of it. We hope you enjoy the beautiful designs of the new website and find shopping there easy and pleasant.